• Forty percent of buyers’ agents cited that home staging had an effect on
most buyers’ view of the home.
• Eighty-three percent of buyers’ agents said staging a home made it easier
for a buyer to visualize the property as a future home.
• Staging the living room was found to be most important for buyers
(47 percent), followed by staging the master bedroom (42 percent), and
staging the kitchen (35 percent).
• One-quarter of buyer’s agents said that staging a home increased the dollar
value offered between one and five percent, compared to other similar
homes on the market that are not staged.
Buyers were more willing to walk through a home they saw online
(38 percent), and buyers’ agents identified that staging would
positively impact the home value if the home was decorated to a
buyer’s taste (37 percent).